Amazon Alexa in 2025: What’s New with Alexa’s AI (Alexa+ & More)

Amazon has completely rebuilt Alexa from the ground up using modern generative AI. The “classic” Alexa you’ve known for years is being replaced by a much smarter version officially called Alexa+ (sometimes just called the “new Alexa”).

Key Upgrades in the New Alexa+ (2025)

What Alexa+ Can Do Now (Real Examples)

“Alexa, my brother is coming over tonight and hates loud music. Plan the evening.” → Lowers volume at 6 PM, sets mood lighting, suggests quiet playlist
“Alexa, I’m out of coffee pods again.” → Adds them to your Amazon cart automatically (or asks first)
“Look at the fridge and tell me what I can make for dinner.” (Works on Echo Show 8/10/15 with camera) → Scans contents and suggests 3 recipes
“Alexa, every weekday at 7:15 AM remind me if it will rain before 9 AM.” → Creates a persistent smart alert without you asking daily
Follow-up questions without repeating: You: “What’s the weather in Paris?” You: “What about tomorrow?” → Alexa knows you still mean Paris

How to Get the New Alexa+

Free tier: Basic generative features are rolling out to all Echo devices (gradually since mid-2025)
Alexa+ subscription ($5–$20/month depending on region – often bundled free with Amazon Prime in late 2025)
- Unlimited conversations
- Advanced memory & personalization
- Vision features (camera understanding)
- Priority during high server load

Compatible Devices (2025)

Every Echo device released since 2018 is receiving the upgrade: